The Green Exhibit Guide was founded by Yousef Mustafa, a German International University alumnus driven by a singular mission: to make sustainability the standard, not the exception, in the global event industry.
While working within the heart of the industry at Mustbee Exhibitions and Solutions, Yousef recognized a critical need for accessible, technical, and actionable green strategies. His background in modern international standards, paired with real-world insights from the exhibition floor, fuels his passion for sourcing innovative materials and designing circular strategies. Yousef believes that the future of brand storytelling is green—and he is dedicated to helping exhibitors navigate that transition with precision.